You can read a russian version here
The Real Story. In 1938 in one of open cafes of New York two people had lunch. Journalist Alex Osborn, the founder of well known BBDO agency(Batten, Barton, Durstine & Osborn) was one of them. His interviewer – the editor of one of the popular published magazines before the second World War. These two had an interesting dialogue:
Editor: What is your hobby, Mr. Osborn?
Osborn: Hmm … I think everything that is connected with creativity, the imagination, creativity, and the generation of ideas.
Editor: It seems to me that you have to write a book about it. The world has been waiting for something like this for a long time now. And put all your energy and knowledge in it. I think, we will help you publish it.
Certainly, it is an imaginary dialogue. But, as it seems to me, something similar happened anyway. As a result of this conversation, a series of the books were published in the 1940’s and 1950’s. Alex Osborn described a method of Brainstorming which his agency used since the end of the 1930’s.